Over the years, I have learned a lot about growing a professional organizing business. When I first started my business back in 2013, I was solely getting word-of-mouth referrals. And word-of-mouth referrals are the best, in my opinion. But with more and more organizers popping up in my area, I needed a way to grow my business in addition to word-of-mouth. I will be sharing some strategies I used to market my professional organizing business without spending any money!

the organized mama on computer in living room

Encourage Online Reviews

One of my very first word-of-mouth referrals worked for an online review company. And she set up a business page with a review for me. And it was probably the best thing I could have ever had happen. What she did was share pictures, her experience, and why hiring me worked for her. That one review helped secure dozens more as people would use that review company to search for professional organizers in their area. 

After I realized that new referrals were coming from that online review, I was encouraging other clients to write reviews. I didn’t care where they were writing the reviews, I just wanted them out there. And once I started getting those reviews, I noticed a huge increase in new clients contacting me.

In order to get these reviews, I would send an email a week after our organizing session with direct links to places you could review our business. I encouraged them to write a review in the email. Not everyone would actually do it, but most would. 

Places that reviews work to help in searching:

  • Google Business
  • Yelp
  • Facebook

Post In Online Communities

Another way I got a lot of clients that were not word-of-mouth was posting in online communities like Facebook groups and NextDoor. There are a variety of neighborhood groups that I would post about my business. Then I noticed that my former clients would comment to verify my work. Which would lead to more referrals.

I would suggest finding mom groups or parent groups in your area. Then find out when you can promote your business. Follow the groups guidelines and post on the days that are designated for small business shares. Mark it on your calendar so you remember. 

I always liked posting early in the morning so more eyeballs would get on my content. And I would try different types of captions to see what got the most engagement. Because when posts get good engagement, Facebook will share it to more people in that group. It sees it as quality content!

 

Going Old School

This is going to sound like super old school, but it did work! I created flyers to post on community boards at my local grocery stores, nail salons, and hair salons. When people are just sitting there getting their nails done, why not have them star at a flyer about your business?

Included on my old school flyer was my email for my business and phone number. In my phone screening of the potential client, I would ask where they got my contact information. I do this with all Just make sure you take necessary precautions as there are creepers out there and you want to be safe when going into someone’s house. My husband always had the address of where I was going. And I would text him within 10 minutes of getting to the client’s home to ensure I was safe. Once my team grew, I would send at least 2 organizers to a new job. You just want to be safe. 

Social Media

Creating social media accounts for your business is an easy way to grow your organizing business quickly. When setting up your social media accounts, especially Instagram, include the location of your business and that you are a professional organizer. This will make you searchable. 

Share project pictures you have completed. I suggest lots of before and after. Then explaining what you did to get that. The more words you have in your caption, the more your future clients will appreciate your work. 

Also find hashtags that fit your business. I always us at least 20 hashtags. But shoot for 30. It will help more people find you as well. 

Another thing with social media is to not follow all the professional organizers out there. I know this goes against what most people are saying but hear me out. When you follow other professional organizers, you may try to imitate or copy what they are doing because you like it. But what happens is you are no longer being true to yourself. And, eventually, your clients will see that. So do what you do best and organize how you know how. Don’t try to copy others. I truly believe that when you help a fellow organizer, we all win. But copying other people’s aesthetic, you are not longer staying true to yourself and can actually hurt others in the end.

What I do is follow my organizing friends I have made online. This helps me not feel like I have to “keep up” or “organizing a certain way”. Instead I can cheer on my organizing friends and they can do the same for me. And your account will stand out in a sea of other organizers. Your perfect client will find you and be able to see your work when they are looking for you.

More Tips To Growing Your Organizing Business

These blog posts are key to growing your organizing business:

How To Become A Professional Organizer

What Is In My Professional Organizer Tool Kit

The Organized Business

Ready to grow more? Then get my guidebook:

marketing-business-pin

Organizing & Decorating Tips to Save Your Sanity

Setting Expectations for Your Kids is Key to a Tidy House

Hey there!

Are you ready to declutter your life? 

It can be super overwhelming trying to tackle your entire home. But when you start small, you can make huge progress!

Take the burden off of you! And join the free Clear The Clutter Challenge.

The challenge is breaking up decluttering into small, manageable steps you can do to declutter your entire home with ease!

Ready To Get Your Home Organized Once And For All?

Use my easy-to-follow e-learning courses to walk you through organizing your family, your home, and your kids!

Live With Less Framework

The Live With Less Framework is a practical guide to owning less and living more. You will learn how to change your mindset so you can get rid of stuff without guilt, create action plans for physical areas of your home, and maintain order throughout your home with ease.

The Organized Kids Academy

The Organized Kids Academy is a comprehensive program that will guide your kids through five organizing projects and additional lessons to help them keep their spaces tidy. PLUS you will get access to videos that show you how to teach organizing skills to your children!! 

Virtual School Set-Up Masterclass

In this masterclass, ee cover how to set up seating options that aren't just at a desk! Yes, your kiddos need a desk space, but did you know that by providing them with 3-5 seating options, they are able to keep their focus for longer periods of time?? This is based on research for how students learn.

Latest from the Blog

I'm Jessica

I am a mom to two kiddos + a fur baby. I am wife to Ben. I enjoy coffee, gluten-free desserts, and sleeping in. And I am The Organized Mama. 

I help families make the every day more enjoyable with practical organizing, decorating, + diy tutorials to maintain order in your home!

As Seen In

better homes and gardens image
parents magazine logo
people.com logo
rachel ray logo
apartment therapy logo
the boston glove logo
0